![]() even if you don’t have time for a conversation.”īy building Threads as a separate app, Instagram has little to lose if it flops and could learn about which features to pull back into its main app. It was designed with three priorities: the ability to “fully control who can reach you,” speed, because, “if most of your messages only go to a couple of people, why isn’t the experience built around that?” and “having more of a connection through the day. Threads offers “persistent connection,” Instagram’s director of consumer product management Robby Stein tells me. But importantly, it leaves out a map or any exact location sharing to avoid being creepy and instead focus on what Close Friends are up to - which determines if they can chat or hang out more than where they are. Threads Status and Auto Status offer conversation starters, contextual clues to why someone might not respond, and opportunities to meet up offline. What’s most unique is that Threads finally sees the launch of the Facebook “Your Emoji” status feature we reported it was prototyping 18 months ago. ![]() You can still just use Instagram Direct in the main app, or the two in parallel, though. Sick of randos in your inbox? Only people in your Instagram Close Friends list show up in Threads, so you can trust its notifications are important. Launching globally today on iOS and Android, this is Facebook and Instagram’s next big swing at Snapchat, specifically targeting its top use case: rapid-fire camera and text messaging with your best friends. Threads offers two brand new features called Status and Auto Status that allow you to manually set an emoji as an away message to show Close Friends what you’re up to, or opt in to letting Instagram select one automatically based on your location, accelerometer and even your phone’s battery level. What if Instagram could automatically tell your Close Friends you’re □ (home), □ (working), □ (on the move) or □️ (chilling and might want to hang out)? That’s the idea behind Instagram’s new companion app Threads, a Close Friends-only messaging experience that opens to the camera with shortcuts for instantly sending specific people photos and videos.
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