If you have a bunch of Fisher-Price toys from Mattel and kids have already stopped playing with them, feel free to join the Mattel PlayBack program. Old toys will be transformed into new ones, so there will be no sad Toy Story moments to witness. He eventually joined the company full time as a senior editor and moved up the ranks to deputy editor and editor-in-chief. The Mattel PlayBack program’s main goal is to repurpose the materials into new forms. > Read more trending news The company has launched. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. Tired of your old toys collecting dust Mattel is looking to recycle those long-forgotten Barbies and Matchbox cars to help the planet. The new program is designed to recover and reuse valuable materials found in Mattel toys for future Mattel products, keeping toys out of the landfill. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Mattel PlayBack is a new toy takeback pilot program that will enable families to extend the life of their Mattel toys once they are done playing with them. Materials that cannot be repurposed as recycled content in new toys will either be downcycled into other plastic. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. Mattel PlayBack will recover and reuse materials in old toys for future products. ![]() As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Mattel Play Town is a magical place where each child can meet Barney, go on an adventure with Thomas & Friends, save the day with Fireman Sam. Now, Fisher-Price is joining the sustainability party. ![]() James Zahn, AKA The Rock Father, is editor-in-chief of The Toy Book, a senior editor at The Toy Insider and The Pop Insider, and editor of the Toy Report, the Toy Book‘s weekly industry newsletter. The Mattel PlayBack program launched last year as a toy takeback initiative in which families can send Barbie, MEGA, and Matchbox products back to Mattel to be repurposed. Together with the Finnish Lappset Group Oy, Electro Waves implemented the magical Mattel Play theme park in Liverpool, United Kingdom.
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